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Google My Business Management Agency

As a local business owner, you probably know the importance of online marketing. In the past, consumers used phone books to find the addresses and phone numbers of nearby businesses. Those days are obviously long gone. Digital marketing channels like Google My Business (GMB) are an essential tool to help local businesses connect with their customers and attract more walk-in traffic.

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Contact us today for a free consultation and Google My Business analysis!

What is Google My Business

Formerly known as Google Places, GMB is Google’s web-based directory consisting of local business listings. A typical listing contains a variety of information pertaining to the business, including its name, address, phone number, hours of operation, popular times, average time customers spend at the business, website address, customer ratings, reviews, and more.

GMB listings appear in multiple places, including Google Search and Google Maps. Most local search terms trigger GMB listings, also known as The Map Pack, at the top of the organic results.

When managed properly, your Google My Business listing is the fastest path to rankings and traffic for your business’ Local SEO campaigns!

Google My Business trusted reviews

Google My Business

“Most Trusted Reviews”

When it comes to “Social Proof” all platforms pale in comparison to GMB. It’s simply the most trusted review source available and that’s why we help you actively promote your page to happy customers who are most likely to buy and say good things about your business!

According to Inc., 91 percent of consumers read online reviews either occasionally or regularly. If a business’ GMB listing isn’t properly optimized, it will struggle to attract positive reviews, thus limiting the utility of this otherwise powerful marketing tool.

Challenges of Managing Your GMB Listing

Some business owners assume they can create and manage their own GMB listing. While it’s relatively easy to create a listing, optimizing and managing it is a different story.

Google uses a complex algorithm to determine the ranking for GMB listings. If a listing isn’t properly optimized, it will rank lower than its competitors’ listings, resulting in lower online visibility and less traffic to the respective business.

 

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How WARank Managed Google My Business Can Help You Grow

To maximize your local business’s exposure on Google and its affiliated properties, consider WARank professional digital marketing agency to manage your business’ GMB listing.

A digital marketing agency can help you achieve a higher ranking for your GMB listing. So, when a prospective client searches for a product or service offered by your business, they’ll see your GMB listing at the top of the search results. This is important because Google only displays a few GMB listings on its actual search results page. A poorly optimized listing probably won’t rank in this coveted digital “beachfront” real estate, resulting in less traffic for you and more for your competitors.

A professionally managed GMB listing can also build stronger brand recognition for your business. They will update your listing with branding elements like your logo, color scheme, and staff pics to help customers remember your business and what you offer.

Finally, a digital marketing agency can track key metrics of your business’ Google My Business listing, including the number of calls it generates, requests for directions, website visits, user-uploaded photos, and more. These are just a few reasons to consider hiring WARank Digital Marketing to manage your listing.